# DeadReckon

> DeadReckon helps leaders and teams see what is actually happening, make better decisions under uncertainty, and move when established playbooks stop working.

DeadReckon is a leadership and organizational development practice founded by Brent Weber and Jeremiah Gardner. Tagline: When the Map Runs Out.

Its discipline is Diagnostic Leadership. Understand what is happening before deciding what to do. The practice is built around three questions:

1. What do I see?
2. What is driving it?
3. What does this moment need?

Diagnostic Leadership is introduced in the book *The Read* by Jeremiah Gardner (February 9, 2027 · Halocline Press).

## Programs

- [The Read Lab](https://deadreckon.io/the-read-lab): Three-day capability lab. Built on a decade of Coaching Metaskills delivery, this three-day engagement develops self-awareness, observation, diagnosis, and intervention through realistic scenarios, repeated practice, and direct feedback. Leaders build the judgment to choose the response the moment needs.
- [The Read in Practice](https://deadreckon.io/the-read-in-practice): Three-month leadership engagement. A three-month engagement for a leadership team or manager cohort. Leaders select a growth edge, practice through missions in their actual work, and use structured observation and coaching to examine what changed and decide what to develop next.
- [The Read Keynote](https://deadreckon.io/keynote): 60-minute keynote. A 60-minute keynote with Jeremiah Gardner for conferences, leadership gatherings, and company events.
- [All programs](https://deadreckon.io/programs): Diagnostic Leadership programs from DeadReckon: The Read Keynote, The Read Lab (three days), and The Read in Practice (three months).

## About

- [About DeadReckon](https://deadreckon.io/about): DeadReckon is a leadership and organizational development practice founded by Jeremiah Gardner and Brent Weber.
- Brent Weber, Co-founder and CEO. Brent Weber builds what comes next. For more than two decades, he has worked at the intersection of technology, product, and innovation, helping turn uncertain opportunities into products, systems, and businesses that work in the real world. He has served as a founder, Chief Technology Officer, Chief Product Officer, and product leader, and has worked with teams at organizations including American Family Insurance, AIA, TruStage, Bayer, and John Deere.
- Jeremiah Gardner, Co-founder and Chief Practice Officer. Jeremiah Gardner is an executive, leadership practitioner, and Wall Street Journal bestselling author of The Lean Brand. For more than two decades, he has advised leaders at companies including Nike, Disney, GE, Genentech, and ING. He has served as a Chief Innovation Officer, fractional Vice President, and Senior Principal, and has delivered more than 100 keynotes in over 20 countries.

## Contact

- [Book a call](https://calendar.app.google/Drt4K6rHQZj2ur1H9): Pick a time that works for a 30-minute conversation.
- [Contact page](https://deadreckon.io/contact): send a note through the contact form.

## Optional

- [Full program details](https://deadreckon.io/llms-full.txt): complete descriptions of each program and the founders' biographies.